Engineers have traditionally designed a product that the market needs and then figured out how to manufacture it with the most suitable technologies. Sometimes the product would be easy to manufacture and profitable, sometimes difficult to manufacture and profitable and sometimes it would be neither easy nor profitable.
Product design methodology is changing rapidly. It is moving from a traditional system of single designers with a single computer using the modus operandi above to a more collaborative method of design engineering that harnesses
This new paradigm for engineering design – known as Generative Design – is transforming how companies design and manufacture products and is a key element of the Fourth Industrial Revolution, 4IR or Industry 4.0”.